P.S.A

1. What is a P.S.A and what are good topics?
P.S.A stands for public service announcement. They are usually unpaid advertising or publicity advertising.

Good topics include suicide prevention, drunk driving, and alcohol abuse

2. How was it effective?
One way to measure advertising effectiveness is known as __ad tracking__. TV commercials are considered the most effective. A majority of television commercials feature a song or jingle. Another way of advertising items are infomercials. there are two types of infomercials, long form and short form. Celebrity advertising focuses on power, fame money and popularity.

** 3. How long does it last? **
Announcements are 15,30,45 seconds long so reading scripts should be no longer than 45 seconds.

P.S. A Broadcast Scale

A.3X Per/Day Two Weeks Total

B.2X Per/Day Two Weeks Total

C.1X Per/Day Two Weeks Total

4. What examples can you find for showing the class?
 [|Google]